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Assignment Content
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As a manager and developer of your Business Plan, it is necessary that you re-examine your current consumer base to ensure your recommended solution is aligned with consumer preferences and needs. Strategic managers determine the accuracy of target markets and make necessary adjustments.
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As part of your Business Plan, develop a Consumer Needs Assessment Report.
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A Needs Assessment refers to a systematic process of collecting information to help management teams make informed decisions to drive change, organizational solutions, and ultimately, improve organizational performance. The results of a Needs Assessment not only can provide managers with direction but also a justification of recommended solutions and initiatives.
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Develop a Consumer Needs Assessment Report to support your Business Plan. In 525-700 words, complete the following in your report:
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Propose relevant information to be gathered on your target market consumer.
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Formulate how and when the information of your target market will be collected.
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Elaborate on how the target market information to be gathered aligns with the impetus for change in your selected organization, addresses identified challenges, and aligns with strategic management principles.
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Format your assignment according to APA guidelines.

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