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As you complete each quadrant of the SWOT Matrix, consider these questions: Stre

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As you complete each quadrant of the SWOT Matrix, consider these questions:
Strengths.
What are your selected company’s likely strengths?
Is your product or service in a growing industry and does it lack an entrenched competitor?
Are you in a niche market with great potential?
What strengths do you and other team members bring to the company?
Weaknesses.
What are your chosen company’s likely weaknesses?
How entrenched is the competition in your industry segment?
Is your management team inexperienced?
How challenging will it be to produce the product or offer the service and maintain quality?
Opportunities.
What are your company’s opportunities?
Does your segment have more demand than supply?
Have larger corporations stopped serving smaller or niche markets that you could enter?
Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
Threats.
What are your company’s threats?
Does a clear market leader exist that will be hard and expensive to displace?
Are downward-pricing pressures in the segment making profit margins slim?
Are there few or no barriers to entry for new competitors?

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