Assignment Information You will be picking a company from ONE of the following i
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You will be picking a company from ONE of the following industries to do strategic planning:
*energy drinks (example: Red Bull) *movie theatres (example: Famous Players)
*cell phone (example: Apple) *breakfast cereal (example: Cherrios)
*your own suggestion- must be approved by Ms. Adisha
*You may choose to present your information in any format you want- report, PowerPoint, website,
movie, etc. Remember- it is the content, not the format that is important!
Section 1- Part 1 of the Strategic Planning Process- Mission and Objectives
1. What is the company’s mission statement? Evaluate it based on all of the criteria for a mission
statement- refer to note about what a mission statement needs to be.
2. Re-write the company’s mission statement. How did you improve upon the mission
statement? Give two criteria that you improved upon it and how you did this.
3. Find the company logo. Do you feel that the logo fits with the mission statement? Explain.
Would you improve it anyway to make it align better?
4. See if you can find any financial or strategic objectives for the company. If you find them,
explain how they fit with the mission and vision of the company. If you can’t, make up one
financial and one strategic objective and explain how they fit with the mission and vision of the
Section 2- Environmental Scanning Part 1- SWOT Analysis
Complete a full SWOT analysis of your company- refer to your notes and lesson recordings on how to
Section 3- Environmental Scanning Part 2- PEST Analysis
a) Complete a full PEST analysis of your company- refer to your notes and lesson recordings..
b) Complete a Competition analysis.
a. If you are working on your own, find ONE direct competitor and fully analyze them.
Section 4- Environmental Scanning Part 3- Porter’s Five Forces Analysis
Complete a Five Forces analysis.
Section 5- Strategy Decisions
a) What generic strategy do you feel this company is following? Why do you think this is the
strategy they chose?
b) Does the strategy they chose fit with their strengths? Explain.
c) Is there another strategy that would work better? Why?
d) Give at least THREE suggestions as to how to support and implement their strategies to
Timelines and Due Dates:
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