CASE IS ATTACHED The case for this assignment is Sturm, Ruger & Co. (Case 15) p
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CASE IS ATTACHED The case for this assignment is Sturm, Ruger & Co. (Case 15) pages C-198 to C-208. Do an Industrial Environment Analysis of the company’s industry based on Porters 5 forces: Porter’s “five forces of competition” Intensity of rivalry – INFLUENCED BY: Threat of new entrants or barriers to entry/exit Bargaining power of suppliers Bargaining power of buyers Threat of Product Substitutes – switching costs Competitive Environment Analysis Who are Sturm, Ruger & Co. direct competitors? What are the key success factors needed to compete in this industry? On what basis do customers choose in this industry?