Choose an existing product or service and write a one-page summary that answers
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Choose an existing product or service and write a one-page summary that answers the following four questions. Please use these questions as headings – or derive your own heading from the title.
Which customer market segments (groups) are being targeted?
How does the marketing of the product or service target customers based on their behavior?
Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
What competition is the product or service facing in these most valuable segments?
Please follow APA 7th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing. Submit your assignment as a Word document.