For each of the following: a) Identify the IVs, levels of the IVs, and the DV; b
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For each of the following: a) Identify the IVs, levels of the IVs, and the DV; b) Explain (give an example of) the following effects: a significant main effect for IV #1, a significant main effect for IV #2, and a significant interaction effect. Feel free to use a graph to help you visualize the interaction effects. a. Effect of attractiveness and distraction on attitude change. College students were randomly assigned to hear a persuasive message given either by an attractive or an unattractive person and to hear this message either when there was a lot of construction noise in the next room or when conditions were quiet. Change in attitude was measured on a scale of 1-10. b. Effect of type of product and time of day on recall of advertising. Participants were randomly assigned to view print ads of either household items or clothing items either in the morning orin the afternoon. After a 10-minute filler task, the # of ads correctly recalled was recorded.