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Guidelines: Up to four people to a group 4,400 words minimum. Due date December

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Guidelines:
Up to four people to a group
4,400 words minimum. Due date December 10, 2020
Minimum 8 in-text references. APA 6 Style
Include pictures, charts, graphs, videos and/or as necessary.
The assignment will be checked for originality by TurnitIn
Outline
·  Campaign Name: (Make the campaign name catchy, unique, and easily identifiable so your team can get behind it)
·  Campaign Description: (What is the purpose of your campaign? Explain in 2-3 paragraphs what the inspiration behind your campaign is, how it aligns with your company initiatives, what customer problems you’re solving, and what the final deliverables of the campaign will be)
·  Product (4 P’s)
·  Target Market
·  Goals and ROI: (Increase brand awareness, profit, sign-ups, product awareness, etc. — be sure to identify and quantify it)
·  Advertising platforms
For each ad you intend to run in this campaign, you should provide the following:
Platform name
Ad type
Description of the ad
Timeline
Budget
For example, your content in this section might look like this:
Platform #1: YouTube
Advertisement Type: Video

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