In This is PR read Chapter 5, Theoretical Underpinnings Chapter 6, PR Ethics and
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In This is PR read
Chapter 5, Theoretical Underpinnings
Chapter 6, PR Ethics and Responsibilities
Chapter 7, PR and the Law
To complete this assignment, please select a famous person or a company with ethical problems and answer these questions.
1) What ethical problems being faced?
2) What legal issues are involved? Be sure to use the text.
3) What strategy would you suggest as the PR representative to improve the person’s image?
4) How would this strategy affect the different publics?
5) If you were the PR person in this situation, which of your ethics would be helpful and which ones could provide a problem for you?
Remember to demonstrate that you understand and can apply the text material. Write out the questions completely and then answer them. Be sure to support your ideas with outside research. Use the APA method of documentation. This paper should be 7-10 pages minimum.