Please complete a thematic analysis of the transcripts from the agency interview
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Please complete a thematic analysis of the transcripts from the agency interviews conducted. I am attaching a sample report bellow for you to use as a template and you can develop the report format if you’d like.
Read through all transcripts carefully. Try to identify topical areas that were mentioned frequently by all the interview participants. Also note topics that were expressed with emotion and topics that were very detailed and specific.
In qualitative studies, we lend more weight to interview comments that are stated frequently, spoken by multiple participants across several interviews, said with emotion, and expressed in detail.
Read this resource for details on how to conduct the analysis: https://www.interaction-design.org/literature/article/how-to-do-a-thematic-analysis-of-user-interviews