• strategies to overcome challengbcies and improve business outcomes

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CASE STUDY QUESTIONS:
1. Prepare an external business environmental scan (PESTLE analysis) and an internal analysis looking at key resources, capabilities and core competencies of the Greek tourism industry. Using the above findings complete a SWOT analysis on the Greek tourism Industry?
2. Describe in detail what other subsectors and market segments can be included to benefit the Greek tourism industry. Please also illustrate as to why you believe that they are important for the Greek economy.
3. Describe in detail, other than what is discussed in the case study, the internal competition of the tourism industry. Also, what should the Greek government do to improve the environment for the internal competitors and make it competitive to other similar destinations in the Mediterranean? You could use Porter’s five forces analysis framework to demonstrate your understanding of the industry.
4. How can the quality of the Greek tourist product be improved? What strategic steps should Catherine suggest that policymakers take to achieve sustainable growth rates and a prosperous future for the Greek tourism industry? Illustrate your strategy with proper reasons and what you think could be some challenges when implementing your strategy.
Please ensure that you use some of the suggested frameworks and findings about:
• The industry and global environment
• Ethical, cultural and environmental risk factors
• The internal organisational context and systems
• Mid-term and long-term challenges
• Strategies to overcome challengbcies and improve business outcomes

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