Suppose that UNIQUE, a division of National Clothing, is a chain of women’s appa
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Suppose that UNIQUE, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data were collected for a sample of 100 in-store credit card transactions at the stores during one day while the promotion was running. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, UNIQUE also hopes that the promotional customers will continue to shop at its stores.