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The partners reviewed other questions. Would a D2C model work for snacks? How wo

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The partners reviewed other questions. Would a D2C model work for snacks? How would one scale such a business, especially sourcing raw ingredients? How many varieties of snacks were needed? Should they be changed every month? Could a company build its own branded snacks which would allow higher margins, or would people prefer brands they already knew? Gupta put together a simple pro forma income sheet of what the business might look like, and it seemed promising; but many assumptions required validation. (Please see Exhibit 1.) Gupta and Chen wanted to proceed, but how could they start validating these assumptions at a low cos 

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