This assignment is based on FENTY BEAUTY PRODUCTS. Submit the sections below. 1
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This assignment is based on FENTY BEAUTY PRODUCTS.
Submit the sections below.
1. Channel Mix
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.
2. Channel Management
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.
Inventory location and control
Supply chain management
3. Integrated Marketing Communications
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.
Push versus pull strategy
Advertising, including traditional, alternative, and culturally based
Consumer and trade promotions